Novatron Acquires Geolaser Oy, the Finnish distributor of GeoMax products

Geolaser Oy is a Finnish surveying equipment company founded in 2012. Its operations include the import, sale, maintenance, rental, user training, and software services for products related to land and construction surveying. Geolaser is, among other things, the importer and exclusive distributor of GeoMax International GmbH products in Finland. Following the acquisition, Geolaser Oy and its business operations will become part of the Novatron Group, a Nordic group specializing in technology solutions for the infrastructure sector, operating in Finland and Sweden.

Geolaser Oy is headquartered in Järvenpää and operates throughout Finland. Geolaser Oy’s entire business and two employees will be transferred as part of the transaction, which will take effect on 8.6.2026. Geolaser Oy’s services will remain unchanged for customers, and the acquisition will not result in any changes to existing contracts.

A more comprehensive range of services and products for customers in Finland

Going forward, Novatron Oy’s customers will have access to GeoMax products and several other brands in the industry through a one-stop-shop approach. Geolaser Oy’s customers will also have access to Novatron Oy’s domestically produced machine control devices and software.

“Geolaser’s integration into the Novatron Group significantly strengthens our ability to serve Finnish customers in the earthmoving, construction, and surveying sectors more comprehensively than ever before. Geomax products are an excellent complement to Novatron’s current range of machine control, software, and services, and going forward, customers will have access to an even broader offering through a single domestic partner,” says Petri Moisio, CEO of Novatron Oy.

“The primary goal of this acquisition is to ensure business continuity, a high level of service, and long-term development for Geolaser’s customers. At the same time, we see a clear opportunity to also offer Geolaser’s customers Novatron’s domestic Xsite solutions and to strengthen the digital value chain across the entire infrastructure sector in Finland,” Moisio continues.

“We are very pleased that Geolaser’s expertise and customer relationships will become part of Novatron. Together, we will be able to build an even stronger service offering that combines measurement technology, machine control, software, maintenance, and user support,” says Moisio.

The large user base of GeoMax measuring devices and software will continue to receive the best possible service

“We are bringing our solid experience, built up over decades, and our service concept under the GeoMax brand into the Novatron Group,” says Matti Leinonen, founding partner of Geolaser Oy.

“We would like to thank our customers for their business over the years. As a major player in the industry, Novatron is certainly best positioned to serve our customers going forward,” says Jukka Lindström, founder and partner of Geolaser Oy.

“The large user base of GeoMax measuring instruments and software will continue to receive the best possible service and support for the products they have purchased,” he continues.

Geolaser Oy’s goal is to operate reliably, flexibly, and with respect. Our high standard of service will continue as part of the Novatron Group, whose values are trust, community, and transparency. Together, we will offer our customers advanced and sustainable technology solutions. Matti Leinonen and Jukka Lindström will continue in their roles at Novatron Oy.

GeoMax products are also available in Sweden by Novatron Sweden AB.

More information:

Matti Leinonen
Geolaser Oy
045 864 8757
matti.leinonen@geolaser.fi

Jukka Lindström
Geolaser Oy
050 412 6647
jukka.lindstrom@geolaser.fi

Petri Moisio
CEO, Novatron Oy
040 861 5027
petri.moisio@novatron.com

Geolaser Oy is a Finnish surveying equipment company founded in 2012 that imports, sells, maintains, and rents products related to land and construction surveying, and provides user training and software services. Geolaser is the importer and exclusive distributor in Finland for Geomax International GmbH and several other products in the industry.

Novatron Oy is a Finnish technology company that develops and manufactures advanced machine control systems, sensor technology, and OEM components, as well as software that enables efficient, safe, and sustainable infrastructure construction. Novatron’s Expert Services offers product development services for software and mechanical design. Read more: https://novatron.com